Showcase your verified portfolio
What you get
- 1. Get checked sooner — Your proof moves up the line.
- 2. Bonus help — Extra guides and practice on some steps.
- 3. A Trophy Case to show — One link with all your checked work.
How it works
- 1. Pick a challenge.
- 2. Do it. Upload your proof.
- 3. A real person checks it.
$12/month. Cancel anytime.
Paths
Zero to Founder
From idea to $10,000 in monthly recurring revenue. Verified at every outcome.
From Idea to First Launch
The pre-revenue founder playbook. Validate, build, and ship to strangers — before you worry about revenue.
Scale — $10K to $1M ARR
From early traction to a real business. Two revenue milestones required; the scaling strategy is yours to choose.
Go-to-Market Playbook
Five GTM capabilities that compound. Pick the ones your business needs now — each stands alone.
Business Model Mastery
Eight business models, each with a different proof standard. Build the one that fits your market — then prove you built it.
Outcomes
Grow Startup
4 milestones · 12 weeks
Document a real business's starting revenue or user count and attribution method, then grow it over 6 months with results attributable to real channels.
Get Your First 10 Paying Customers
3 milestones · 8 weeks
Sign 10 real customers who pay for your product or service.
Validate a Business Idea
3 milestones · 6 weeks
Run experiments to confirm real demand before building.
Launch on Product Hunt
3 milestones · 6 weeks
Execute a top-20 Product Hunt launch day.
Build an E-Commerce Store
3 milestones · 10 weeks
Launch a Shopify store to $5,000 in first-month revenue.
Close a Consulting Contract
3 milestones · 8 weeks
Land your first $5,000+ consulting engagement.
Launch a Marketplace
3 milestones · 16 weeks
Build a two-sided marketplace with 10 suppliers and 50 buyers.
Make Your First Hire
3 milestones · 10 weeks
Define the role, recruit, and onboard your first employee.
Raise a Pre-Seed Round
3 milestones · 16 weeks
Raise $250k–$1M from angels or a pre-seed fund.
Build a Content-Led Business
3 milestones · 16 weeks
Grow a business where content drives 80%+ of customer acquisition.
Launch a Freelance Agency
3 milestones · 12 weeks
Build a service business with 3+ clients and a repeatable delivery model.
Launch a Micro-SaaS
3 milestones · 8 weeks
Build and ship a focused tool that solves one problem for one audience.
Build a Subscription Business
3 milestones · 12 weeks
Launch a subscription model reaching 100 active subscribers.
Reach $100k MRR
3 milestones · 52 weeks
Grow a product to $100,000 in monthly recurring revenue.
Grow Your Product to 1,000 Users
4 milestones · 16 weeks
Scale from 25 strangers to 1,000 core-action completions — entirely through distribution, not feature-building. Every milestone requires measuring completions of the core action, not signups or page views.
Raise a Seed Round
3 milestones · 20 weeks
Raise $1M–$5M from institutional seed investors.
Get Into an Accelerator
3 milestones · 12 weeks
Get accepted into YC, Techstars, or a top-tier accelerator program.
File a Patent
3 milestones · 16 weeks
File a provisional or utility patent application for your invention.
Get Your First Press Coverage
3 milestones · 8 weeks
Land a feature in a publication your target customers read.
Find Product-Market Fit
3 milestones · 20 weeks
Reach a 40%+ 'very disappointed' score on Sean Ellis test with real users.
Build and Exit
3 milestones · 104 weeks
Build a product to a point of acquisition and complete a successful exit.
Launch Your First Product Publicly
5 milestones · 8 weeks
Ship your product to strangers — people who find it without being personally invited — define a specific success metric before building, and publish a public retrospective with real numbers.
Lead a Company Through a Pivot
0 milestones · 24 weeks
Facilitate and execute a strategic pivot — documented with before/after strategy, team communication, and outcome metrics.
Build a Board Presentation Cadence
0 milestones · 36 weeks
Design and run 3 consecutive quarterly board presentations with documented board feedback and action items resolved.