Reach $100k MRR
52 weeks · 3 milestones
Grow a product to $100,000 in monthly recurring revenue.
Milestone map
Milestone map
3 milestones
Reach $25,000 in Monthly Recurring Revenue — the first quarter-point on the path to $100K. At this scale, two things must be in place that were optional at $10K: a team structure (even if tiny — one co-founder, one contractor, one part-time hire) and a clear understanding of which revenue comes from which customer segment. $25K MRR with a single channel and no team is extremely fragile; the evidence at this milestone should show that you have already started building redundancy.
Proof required
Share a payment processor screenshot showing $25K+ in monthly recurring revenue. Write one paragraph on your current customer segments: how many segments, what each pays (average contract value), and which segment represents the highest concentration risk. Name one person (co-founder, contractor, or hire) who is not you and who is responsible for a defined part of the business.
What gets checked
- $25K+ MRR in a payment processor screenshot.
- Customer segment breakdown identifies the single largest concentration risk — the segment or customer whose loss would hurt most.
- One named non-founder responsible for a defined business function — not 'we have contractors' but 'Alice handles all customer onboarding'.