Build an E-Commerce Store
10 weeks · 3 milestones
Launch a Shopify store to $5,000 in first-month revenue.
Milestone map
Milestone map
3 milestones
Choose a specific product (or small product range) and validate that people will pay for it before investing in the store. The most common e-commerce failure is spending 3–4 weeks building a polished Shopify store for a product no one wants to buy. Demand validation does not require a store — it requires evidence that real people will pay real money for this specific product. The two most accessible validation methods are: (a) a pre-order with real payment, or (b) a listing on an existing marketplace (Etsy, eBay, Amazon, Not On The High Street) that receives at least one sale.
Proof required
Share your demand validation evidence: either (a) a pre-order confirmation showing at least one person has paid real money for the product before the store is built, or (b) a screenshot of a marketplace listing with at least one sale. Write one sentence on why you chose this specific product over other options you considered.
What gets checked
- At least one real payment for the product — a pre-order, a marketplace sale, or a direct purchase.
- The payment is real money, not a promise or intent to buy.
- Why this product over alternatives — one sentence demonstrating the product choice was deliberate.