Grow Startup
12 weeks · 4 milestones
Milestone map
Milestone map
3 milestones
Growth documentation begins before the measurement period, not after. This milestone captures the starting state of the business — revenue or active users — and the channel attribution framework that will be used to explain what drives changes over the next 6 months. Post-hoc attribution ('I think it was LinkedIn') fails the proof standard; the attribution method must be documented in advance and applied consistently throughout.
Proof required
Submit a growth baseline document (written or structured data) containing: (1) a payment processor screenshot (Stripe, Braintree, PayPal Business, Lemon Squeezy, or equivalent) showing MRR at the start date, OR an analytics screenshot (Mixpanel, Amplitude, Google Analytics) showing MAU at the start date, (2) the channel attribution method you will use for the 6-month period (UTM parameters, referral codes, cohort tagging, or manual source tracking), and (3) a documented growth target for the 6-month period (MRR or MAU growth rate). The start date must be explicit.
What gets checked
- Payment processor screenshot shows MRR from the actual billing system — not a manually constructed spreadsheet total; the screenshot must show the processor name and date
- Channel attribution method is documented in advance with enough specificity to be tracked — 'I'll ask customers how they heard about us' is not a trackable attribution method; UTM parameters, referral codes, or cohort tagging are
- Growth target is quantified — 'grow the business' is not a target; '30% MRR growth over 6 months' or '50% MAU increase by [date]' is