Grow Your Product to 1,000 Users
16 weeks · 4 milestones
Scale from 25 strangers to 1,000 core-action completions — entirely through distribution, not feature-building. Every milestone requires measuring completions of the core action, not signups or page views.
Milestone map
Milestone map
4 milestones
From your launch data, identify the single channel that produced the most core-action completions per hour of effort spent. Run that channel three more times in the next two weeks — different posts, same channel, same community or audience type. Track the results of each run separately. If the channel produces users repeatably, you have found a distribution channel. If it does not, document what happened and move to the next channel.
Proof required
Share a table (spreadsheet or markdown) showing the three channel runs: date, what you posted or sent, where, how many core-action completions it produced, and how long it took. Write 200 words on whether this channel is repeatable and why — what made one run work better than another, and what is the limiting factor (audience size, post quality, timing, or something else)?
What gets checked
- Three separate runs are documented with dates and results — not 'I posted three times' but a table showing each run's specific output with completion counts
- Core-action completions are the metric, not clicks or signups — same standard as Milestone 3 of entrepreneur-launch-product
- The repeatability assessment names a specific limiting factor — 'the subreddit has 50,000 members but only 200 active daily posters' is specific; 'it depends on the post' is not