Launch a Marketplace
16 weeks · 3 milestones
Build a two-sided marketplace with 10 suppliers and 50 buyers.
Milestone map
Milestone map
3 milestones
Define both sides of the marketplace (supply side: who produces or provides; demand side: who purchases or consumes) and solve the cold-start problem on the supply side before launching to demand. Marketplaces fail most commonly because they launch to buyers before sellers are present (or vice versa), resulting in a poor experience on both sides. The strategic choice at M1 is: which side is harder to acquire? Recruit that side first. Proof at M1 is 10 supply-side participants (sellers, service providers, or producers) who are committed and have set up a profile, listing, or offering — before you advertise to buyers.
Proof required
Define both sides of your marketplace in one sentence each: who is the supply side (who lists/provides/sells) and who is the demand side (who buys/hires/accesses). Share a screenshot or document showing 10 supply-side participants with active listings or profiles. Write one sentence on why you chose to recruit the supply side first (or, if you chose the demand side, why).
What gets checked
- Both sides are defined specifically — 'local tutors' and 'students needing maths help in London' is specific; 'suppliers' and 'buyers' is not.
- 10 supply-side participants with active listings — not 10 sign-ups, but 10 who have completed a profile or listing.
- Cold-start side choice is justified — the reason one side was recruited first should reflect a market insight, not a default.