Prove Your Marketing Management Chops

Conduct Primary Market Research

Required foundation. Conduct ≥15 real consumer interviews and a survey of ≥50 respondents. Synthesise findings into an insight report identifying purchase drivers, barriers, and unmet needs. A marketing practitioner reviews your methodology before you act on it — not after.

3 milestones

1. 1Design Research Methodology and Pilot Instrument
2. 2Execute Data Collection and Clean the Dataset
3. 3Analyse, Report, and Defend Findings

Audit a Real Brand's Market Position

Elective. Audit a real brand's positioning, visual identity, messaging, and competitive standing. Document gaps between what the brand claims and what consumers experience. A marketing professional reviews the audit and confirms your diagnostic is grounded in real evidence.

3 milestones

1. 1Conduct Brand Equity Assessment Using a Published Framework
2. 2Produce the Full Brand Audit Report
3. 3Present and Defend the Brand Audit to a Marketing Professional

Design a Marketing Campaign for a Real Organisation

Elective. Design a complete campaign brief for a real organisation: objective, target audience, channel mix, budget allocation, KPI framework, and timeline. A marketing practitioner reviews the brief before execution — it must be actionable, not aspirational.

3 milestones

1. 1Define Campaign Brief and Audience
2. 2Build Creative Assets and Message Architecture
3. 3Present Campaign for Practitioner Critique

Analyse a Real Marketing Campaign's Performance

Elective. Analyse a real campaign's performance using actual data — either a campaign you ran or a real documented campaign with published performance data. Identify what drove results and what failed. A practitioner who has run real campaigns reviews your interpretation.

3 milestones

1. 1Define the Measurement Framework for a Real Campaign
2. 2Analyse Campaign Performance and Produce Findings
3. 3Present Analysis and Recommendations to a Marketing Analytics Professional

Analyse Consumer Behaviour Using Real Data

Elective. Analyse a real consumer cohort using purchase data, survey data, or observed behaviour. Identify at least one non-obvious insight with clear business implications. A marketing or consumer research practitioner confirms your analysis is methodologically sound.

3 milestones

1. 1Define a Consumer Decision Problem and Map the Decision Journey
2. 2Analyse Segment Differences and Produce Consumer Behaviour Report
3. 3Present Analysis to a Marketing or Consumer Research Professional