Marketing & Brand Building

Conduct Primary Market Research

Required foundation. Conduct ≥15 real consumer interviews and a survey of ≥50 respondents. Synthesise findings into an insight report identifying purchase drivers, barriers, and unmet needs. A marketing practitioner reviews your methodology before you act on it — not after.

Audit a Real Brand's Market Position

Elective. Audit a real brand's positioning, visual identity, messaging, and competitive standing. Document gaps between what the brand claims and what consumers experience. A marketing professional reviews the audit and confirms your diagnostic is grounded in real evidence.

Design a Marketing Campaign for a Real Organisation

Elective. Design a complete campaign brief for a real organisation: objective, target audience, channel mix, budget allocation, KPI framework, and timeline. A marketing practitioner reviews the brief before execution — it must be actionable, not aspirational.

Analyse a Real Marketing Campaign's Performance

Elective. Analyse a real campaign's performance using actual data — either a campaign you ran or a real documented campaign with published performance data. Identify what drove results and what failed. A practitioner who has run real campaigns reviews your interpretation.

Analyse Consumer Behaviour Using Real Data

Elective. Analyse a real consumer cohort using purchase data, survey data, or observed behaviour. Identify at least one non-obvious insight with clear business implications. A marketing or consumer research practitioner confirms your analysis is methodologically sound.

Free. Learn to interpret real campaign and audience data. Essential for the campaign performance analysis step.

Free for surveys up to 10 questions and 100 responses. Sufficient for the market research step. Export responses as CSV for analysis.

Practitioner-written articles on real campaign strategy, brand building, and consumer research. Good calibration for what professional-quality marketing thinking looks like.