Conduct Primary Market Research

8 weeks · 0 milestones

Design and execute original market research using real participants — a minimum of 15 structured consumer interviews plus a survey with at least 50 respondents — and synthesise the findings into a research report that identifies distinct market segments, key purchase drivers, and unmet needs. Proof is the research report plus the interview guides, showing real participant responses rather than fabricated data. A practitioner with marketing or consumer research experience must review the report and confirm the methodology is sound and the insights non-trivial.

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