Design a Marketing Campaign for a Real Organisation

8 weeks · 0 milestones

Design a complete marketing campaign brief for a real organisation — specifying the campaign objective, target audience, channel strategy, budget allocation, key creative direction, KPIs, and measurement plan. The brief must be for a real organisation with a real marketing challenge, not a simulation. Proof requires that the campaign brief be reviewed by a marketing practitioner before execution begins, or formally presented to the organisation's marketing leadership, with documented feedback on whether the strategy is viable.

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