Design a Marketing Campaign for a Real Organisation
8 weeks · 0 milestones
Design a complete marketing campaign brief for a real organisation — specifying the campaign objective, target audience, channel strategy, budget allocation, key creative direction, KPIs, and measurement plan. The brief must be for a real organisation with a real marketing challenge, not a simulation. Proof requires that the campaign brief be reviewed by a marketing practitioner before execution begins, or formally presented to the organisation's marketing leadership, with documented feedback on whether the strategy is viable.
Milestone map
Milestone map
3 milestones
Write a campaign brief that converts a business objective into a measurable goal with a numeric success metric. Research at least one real data source — existing customer analytics, social listening, or competitor audience data — to build two to three audience personas. Document your brand positioning: what the campaign claims and the evidence that makes it credible.
Proof required
Submit a written campaign brief (one to two pages) covering: campaign objective with a numeric success metric, two to three audience personas each backed by a cited real data source, brand positioning statement, and a proposed channel mix with one-sentence rationale per channel.
What gets checked
- Campaign objective is numeric and time-bound — '30% lift in trial sign-ups within 8 weeks', not 'increase awareness'
- At least one persona cites a verifiable data source — analytics export, survey, or documented observation — not invented demographics
- Channel rationale explains why this audience is reachable on each channel, not generic appeal to popularity