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Growth Paths / Business Administration 4: Marketing
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Business Administration 4: Marketing

Find out what customers want, then test a plan on real ones.

Find out what customers want, then test a plan on real ones. Free courses, a free self-check for each, and real work confirmed by 3 people. Part of the Varsity Curriculum: Business Administration, modelled on a typical 4-year undergraduate program.

2 required outcomes20 weeksCredential on completion

Path outcomes

Skills

Learn Marketing (OpenStax)

Marketing

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2 milestones

  1. 1Do the exercises and show your work
  2. 2Test a marketing plan on real customers
Skills

Analyse Consumer Behaviour Using Real Data

Consumer behaviour analysis: reuses an outcome Powstik already has.

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3 milestones

  1. 1Define a Consumer Decision Problem and Map the Decision Journey
  2. 2Analyse Segment Differences and Produce Consumer Behaviour Report
  3. 3Present Analysis to a Marketing or Consumer Research Professional

Resources for this path

No affiliate links. No sponsored placements.

The main source of free courses in this curriculum.