Milestone map
Milestone map
2 milestones
Do the exercises and show your work
7–14 weeks (4 hrs/week)
Take Marketing for free and do the chapter questions and cases (segmentation, positioning, product, price, place, promotion, research). Keep your answers in one public place (a repo, a shared folder or a page) as you go, with your reasoning shown.
Proof required
Link your public folder with the chapter questions and cases (segmentation, positioning, product, price, place, promotion, research), and show your self-check (Marketing: end-of-chapter questions).
What gets checked
- Case answers name the marketing idea they use.
- Segments are defined by something you can observe.
- Review questions are checked against the key.
Common mistakes
- Answers copied from a key: verifiers read the reasoning.
- Numbers with no working.
- Asking for review before the self-check.
Powstik Guide
A public folder with your worked answers to the chapter questions and cases (segmentation, positioning, product, price, place, promotion, research).
Steps
- Make a public folder or repo for this course.
- Do one chapter or problem set at a time and save it.
- Self-check: Answer each chapter's review questions before you read the answer. Where the book gives an answer key, mark yourself against it; for the rest, check each answer against the chapter text and note the section. Write down what you got wrong.
- Fix what the self-check shows, and say what you fixed.
- Ask three people who know the topic to check it.
Template
README Course: Marketing (OpenStax Principles of Marketing (free book)) What is here: Self-check result: The hardest question and why:
What gets sent back
- Answers with no working.
- Self-check not shown.
Resources
Foundationstart here
Depthgo deeper
Masteryfor the dedicated
What a verifier looks for
- Case answers name the marketing idea they use.
- Segments are defined by something you can observe.
- Review questions are checked against the key.
- Pick two answers and check every step.
- Ask about one step; the answer should be clear.
You'll sign in first, then come straight back here.
Test a marketing plan on real customers
1–3 weeks (5–8 hrs/week)
Use what you learned. Make a marketing plan for a real product or service (segments, positioning, price, channel, message) with a small test on at least 10 real potential customers, and what the test changed. Put it where verifiers can open it. Use public information, or data you have permission to use; never publish a real person's private details.
Proof required
Link a marketing plan for a real product or service (segments, positioning, price, channel, message) with a small test on at least 10 real potential customers, and what the test changed, and a short note on what you decided or changed because of it.
What gets checked
- The 10 or more customers are real and the test method is described.
- The results are shown, including what did not work.
- The final plan changed because of the test.
Common mistakes
- Invented or unsourced figures.
- A conclusion the evidence does not support.
Powstik Guide
A marketing plan for a real product or service (segments, positioning, price, channel, message) with a small test on at least 10 real potential customers, and what the test changed.
Steps
- Write one line: what you will show.
- Gather the real data, people or documents.
- Draft it, then read it cold the next day.
- Ask someone to mark the first claim they doubt.
- Fix it and ask three people to check it.
Template
Title: What this shows: Sources: Method: Result: Limits:
What gets sent back
- Unsourced numbers.
- Not clearly the person's own work.
- Claims more than it shows.
Resources
Foundationstart here
Depthgo deeper
Masteryfor the dedicated
What a verifier looks for
- The 10 or more customers are real and the test method is described.
- The results are shown, including what did not work.
- The final plan changed because of the test.
- Check that the work is the person's own and the sources are real.
- Ask how a number was found.
You'll sign in first, then come straight back here.