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Growth Paths / International Business
AdvancedSkills

International Business

Analyse a real market entry decision with real data — then defend it.

Choose a real company. Analyse whether it should enter a market it hasn't entered yet. Make the case with real data — market size, competitive landscape, regulatory environment, cultural risk — and defend it to someone who has done this.

0 required outcomes30 weeksCredential on completion

Path outcomes

SkillsOptional

Analyse a Market Entry Decision for a Real Company

Elective. Choose a real company and a specific target market it has not yet entered. Conduct a full entry analysis using PESTLE, Hofstede's cultural dimensions, real market sizing data, regulatory and compliance review, and competitive landscape mapping. A person with knowledge of the target market — a native professional, regional academic, or international business consultant — reviews and challenges your analysis.

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3 milestones

  1. 1Define the Target Market and Assess Market Attractiveness
  2. 2Select and Justify the Entry Mode and Produce a Market Entry Plan
  3. 3Present Market Entry Plan to a Strategy or International Business Professional
SkillsOptional

Analyse a Real Cross-Cultural Business Challenge

Elective. Analyse a real, documented cross-cultural business challenge — a failed partnership, a negotiation breakdown, a product that didn't adapt to local context. Conduct ≥1 practitioner interview with someone who experienced or managed the situation. Apply Hofstede or GLOBE dimensions to explain what happened. A practitioner with lived cross-cultural business experience reviews your synthesis.

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3 milestones

  1. 1Apply a Cultural Framework to Analyse Two National Business Cultures
  2. 2Apply Cultural Analysis to a Real Cross-Cultural Business Scenario
  3. 3Present Analysis to a Cross-Cultural Business Professional
SkillsOptional

Analyse Foreign Exchange Risk for a Real Business

Elective. Analyse the FX exposure for a real company with documented international revenue. Model the impact of exchange rate movements on revenue, costs, and margins. Evaluate hedging options and make a recommendation. A finance professional with treasury or international finance experience reviews your analysis.

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3 milestones

  1. 1Map a Real Company's FX Exposure and Identify Risk Dimensions
  2. 2Analyse Hedging Strategies and Produce a Risk Management Recommendation
  3. 3Present FX Risk Analysis to a Treasury or Corporate Finance Professional
SkillsOptional

Analyse Trade and Regulatory Barriers for a Market

Elective. Analyse the trade and regulatory environment for a real market pair (e.g. India→EU, US→Southeast Asia). Use real official data sources (WTO tariff schedules, national customs databases). Produce a compliance checklist and risk summary for a real product category. A trade specialist or international trade lawyer reviews your analysis.

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3 milestones

  1. 1Select Target Market and Map Trade Context
  2. 2Identify and Quantify Regulatory and Trade Barriers
  3. 3Present Entry Implications and Mitigation to a Practitioner

Resources for this path

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Free tool for comparing cultural dimensions across countries. Essential for cross-cultural business analysis. Use alongside the GLOBE study for a richer picture.

Free access to bound tariff schedules and applied tariff rates for all WTO members. Authoritative source for the trade and regulatory analysis step.

Free database of bilateral investment treaties, free trade agreements, and investment policies by country. Useful for the regulatory environment section of market entry analysis.