Run a Successful Product Launch
10 weeks · 0 milestones
Own and execute a product launch from pre-launch to post-launch metrics — press, signups, and adoption targets documented.
Milestone map
Milestone map
3 milestones
Produce a complete launch plan for a significant product or feature release. The plan must include: launch objectives (what success looks like in measurable terms), target audience definition, go-to-market strategy (channels, positioning, messaging), launch timeline with milestones and owners, pre-launch readiness checklist (engineering, legal, support, marketing gates), and a risk register with contingency plans for the top three launch risks. Review the plan with product, marketing, and engineering leadership before execution.
Proof required
Submit the launch plan document (min 1000 words covering all six elements), plus documentation of the review meeting with product, marketing, and engineering leadership showing any revisions requested and made.
What gets checked
- Launch objectives are measurable — specific KPIs with targets, not qualitative aspirations
- Pre-launch readiness checklist covers at least four functions — not just engineering
- Risk register identifies specific risks with specific contingencies — not generic 'monitor and respond'
Resources
Enroll free to unlock learning resources →Mastery
Miro — Go-to-Market Templates
Visual planning tools for positioning and channel strategy
Unlocks after completing Foundation + Depth