Milestone map
3 milestones
Baseline Voluntary Turnover Rate and Diagnose Retention Risk Factors
2–4 weeks for data collection and diagnosis
Retention improvement starts with understanding why people are leaving — and why those who stayed chose to stay. Exit interview data, stay interviews, and engagement survey signals are the three evidence sources that drive a credible diagnosis. The baseline voluntary turnover rate (voluntary departures ÷ average team size in the past 12 months) is the anchor metric; the diagnosis must go beyond the number to identify the specific factors driving voluntary exits in this team.
Proof required
Submit: (1) a baseline voluntary turnover calculation for the past 12 months: number of voluntary departures, average team size, calculated voluntary turnover rate, and the data source; (2) exit interview synthesis or equivalent evidence (stay interview summaries, anonymised 1-on-1 feedback, engagement survey open-text responses) covering at least 3 data points — what were the stated or implied reasons people left or considered leaving; (3) a retention risk diagnosis (200 words minimum): the 1–2 dominant risk factors based on the exit data, and a pre-committed intervention with the specific change you will implement to address the dominant risk factor.
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Implement Retention Intervention and Collect Early Signal Data
3–12 months of post-intervention leading signal collection (depending on intervention type and available data)
Retention is a lagging metric: the 12-month voluntary turnover rate will not show the full effect of an intervention for a year. This milestone collects the early leading signals that the intervention is working — stay interview responses post-implementation, engagement survey score changes, number of at-risk conversations surfaced and addressed, career development plan completion rates, or any other leading indicator specific to the intervention. The 12-month outcome data at M3 is the definitive proof, but M2 leading signals are required to demonstrate the intervention is active.
Proof required
Submit: (1) an intervention implementation log: the start date, the specific changes implemented (one entry per change with the date and description), and any design adjustments made during implementation; (2) 3–6 months of post-intervention leading indicator data: the specific leading indicator relevant to your intervention type — career development conversation completion rates, engagement survey scores, stay interview sentiment summaries, number of at-risk situations surfaced and resolved; (3) the first available 12-month voluntary turnover datapoint post-intervention (if the 12-month window has elapsed); if not yet elapsed, a quarterly voluntary turnover rate showing direction of change with honest caveats about statistical significance.
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An intervention log and early retention signals.
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Template
| Date | What happened | Who | Metric | |------|---------------|-----|--------|
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Report Retention Outcome with Expert Review
1 week for outcome report, lessons-learned, and expert review session (at 12-month mark or with quarterly proxy)
The final milestone compares the M1 baseline voluntary turnover rate with the post-intervention rate (12-month preferred, quarterly with explicit caveats if 12 months have not elapsed), and requires a real-time review with a named, qualified reviewer. The ADVERSARIAL VERIFICATION Level 2 standard applies: the reviewer must challenge the attribution — a lower turnover rate could reflect macroeconomic conditions, team composition changes, or the labour market, not the intervention.
Proof required
Submit: (1) a retention outcome report: the M1 baseline voluntary turnover rate, the post-intervention rate (12-month preferred), the delta, and a 200-word attribution analysis — which factors besides the intervention might explain the change; (2) a lessons-learned document (300 words minimum): what the intervention addressed, what it did not address, and what the next retention improvement would be if continuing; (3) documentation of a real-time Q&A session with a named reviewer who has ≥3 years of people management experience and a verifiable professional profile — the documentation must include specific challenge questions and your responses; the reviewer must not be your current manager or a direct report.
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A before/after report on voluntary turnover, reviewed by an expert.
Steps
Template
| Target | Baseline | After | Met? | |--------|----------|-------|------| Reviewer: Role: | Challenge | My answer | |-----------|-----------|
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