Milestone map
Milestone map
3 milestones
Action plan and partner organisation confirmed
2–3 weeks (planning and partner confirmation)
Design a specific environmental action with a measurable, quantifiable target and confirm a partner organisation that will collaborate on or validate the effort. 'Measurable' means the impact can be expressed in numbers: trees planted, kilograms of waste removed, square metres of land restored, litres of water saved, or equivalent. The partner organisation connects your action to something larger than a single person's project and provides independent verification of the impact numbers — it can be a local council, a registered environmental charity, a community group, or a school programme.
Proof required
Share your action plan: the specific environmental problem being addressed, the quantified target (e.g. 'plant 50 native trees in degraded riverside land'), the site or area, the timeline, and your role in the action. Share written confirmation from the partner organisation that they are participating — an email, a letter of support, or an event listing naming both parties.
What gets checked
- The target is quantified — not 'plant some trees' but 'plant 50 native trees at the named site'.
- The partner organisation is real and named — a generic 'environmental group' or an organisation the submitter runs themselves does not count.
- The action is physically grounded — a social media awareness campaign without a physical or measurable environmental action does not satisfy this outcome.
Common mistakes
- Choosing a target that cannot be measured — 'raise awareness about climate change' is an activity, not a measurable environmental action.
- No partner organisation — solo environmental actions are valid but harder to verify; a partner provides independent confirmation of the impact numbers.
- Target that is trivially small: a single tree planted in your garden is not a community environmental action.
Resources
Foundationstart here
Depthgo deeper
Masteryfor the dedicated
What a verifier looks for
- The target must be a specific number, not a range or aspiration — 'aim to plant some trees' is not a measurable target.
- Confirm the partner organisation is real — search for it by name independently of the submission.
- The action must be physically grounded — if the proposed action is entirely online, ask how the environmental impact will be measured.
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Action underway — first impact numbers logged
3–5 weeks (first action sessions)
Begin the environmental action and log the first real impact numbers. At this stage, partial progress is expected — the numbers are from work completed so far, not projections. Document the action with photos or video from the site or event. The first impact numbers are the most important credibility signal at this milestone: they must come from the physical work, not from anticipated outcomes.
Proof required
Share photos or video from the action in progress — they must show the actual site and the actual work. Share your first recorded impact numbers: what was counted, by whom, and when. If the partner organisation keeps its own records, share their running count alongside yours.
What gets checked
- Photos or video are from the actual site of action — stock images or screenshots of a planning document do not count.
- Impact numbers are from work completed, not projected — '20 of 50 trees planted' is first progress; '50 trees projected' is not.
- Numbers are specific and dated — not a narrative description of progress.
Common mistakes
- Impact numbers that do not change between M2 and M3 — if the work was all done in one day at the start, there may not have been an ongoing community action.
- No photos from the site — this is the strongest evidence that physical work actually happened.
- Partner organisation numbers and submitter numbers diverge significantly without explanation.
Resources
Foundationstart here
What a verifier looks for
- Ask to see photos from the actual site — the site should match the location described in the action plan.
- Check that impact numbers are from completed work — if they match the target exactly without any prior logged progress, they may have been entered after the fact.
- If the partner organisation keeps its own records, ask for their count to cross-reference.
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Action complete — quantified impact submitted
3–4 weeks (completion and documentation)
Complete the environmental action and submit the final documented impact. The final documentation must include: the total quantified impact (trees planted, kilograms removed, area restored, or equivalent), evidence that the work physically happened (photos and/or partner sign-off), and one honest line about what the impact does and does not claim to achieve — environmental actions have real limits and acknowledging them is part of credible documentation.
Proof required
Share your final impact summary: the total number and type of impact achieved (e.g. '63 native trees planted at Riverside Park, Section B'). Share final photos of the completed work and written confirmation from the partner organisation of the impact figure. Write one honest sentence about the limit of this specific action's environmental impact — what it contributed and what it did not solve.
What gets checked
- Final impact figure is specific and independently confirmable — not 'approximately 50'.
- Partner organisation's written confirmation is included — not just your own count.
- Honest limit statement is present and specific — 'this does not solve climate change' is too generic; 'planting 63 trees offsets an estimated 1.5 tonnes of CO₂ per year, which is significant locally but negligible at national scale' is specific.
Common mistakes
- Final impact number matches the target exactly — real actions always produce slightly different results from their targets; a perfect match deserves a follow-up question.
- No partner confirmation — self-reported environmental impact without independent corroboration is weak evidence.
- No honest limit statement — environmental impact documentation that only claims success without acknowledging scope is not credible.
Resources
Foundationstart here
What a verifier looks for
- Confirm the partner organisation's written confirmation is from the partner, not from the submitter quoting what the partner said.
- If the final impact number exactly matches the planned target, probe: 'Did you count as you went or at the end?'
- The honest limit statement should demonstrate that the submitter understands what one community action achieves and what it does not — this is a credibility signal for the GOVERNANCE proof standard (leadership without inflated claims).
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