Grow an email newsletter to 10,000 active subscribers with documented open rate above 30%.
Milestone map
Milestone map
0 of 3 done
1
Current milestone
Launch and Publish Twelve Consecutive Issues
12–16 weeks (writing + consistency)
Choose a topic niche, define your newsletter's unique angle, and publish twelve issues over at least twelve weeks. Each issue must be a complete, standalone piece of writing — not a link digest or a sentence of commentary on others' content. Grow to at least 100 subscribers before milestone 2.
Proof required
Submit: links to twelve published newsletter issues (hosted on Substack, Ghost, Buttondown, or equivalent); proof of publication dates spanning at least twelve weeks; and a screenshot of your subscriber dashboard showing at least 100 subscribers.
What gets checked
Twelve complete issues are published across at least twelve weeks — not twelve issues published in rapid succession
Each issue is original writing of at least 400 words — not a link digest or a brief comment on others' content
Subscriber dashboard shows at least 100 subscribers — not just email contacts you imported
Resources
Foundation: start here · Depth: go deeper · Mastery: for the dedicated
Foundation
Substack
Ghost
Depth
Paul Graham essays
Develop a Growth System and Reach 1,000 Subscribers
Reach 10,000 Subscribers with a Public Retrospective
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