Milestone map
3 milestones
Research and Frame the Strategic Problem
2–3 weeks
Select a real organisation (public company, NGO, or employer) and define the strategic question you will address — growth stagnation, market entry, competitive response, or similar. Conduct desk research using public filings, industry reports, and competitor data to map the current situation. Produce a situation analysis document (2–3 pages) covering external environment, internal capabilities, and the central strategic tension.
Proof required
Submit your situation analysis document. It must name the specific organisation, state the strategic question in one sentence, and include an external-environment scan (at minimum: two macro forces and two competitive forces) and an internal capability assessment (at least two strengths and two constraints). Sources must be cited.
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Build and Stress-Test the Strategic Recommendation
2–3 weeks
Develop a complete strategic recommendation with supporting logic: what to do, why this option over alternatives, what resources it requires, and what the key risks are. Evaluate at least two alternative strategic options and explain why you rejected them. Build a basic implementation timeline (18–24 months) with three to five named milestones and owners.
Proof required
Submit a strategy document (4–6 pages) containing: (a) your recommendation stated in one paragraph, (b) a comparison table of at least three strategic options with evaluation criteria, (c) a risk register with at least three named risks and mitigation approaches, and (d) an implementation timeline. Document must be about the same organisation as your situation analysis.
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Deliver Presentation with Adversarial Q&A
1–2 weeks
Present your complete strategy to an audience of at least three people — including at least one person with genuine strategy, finance, or industry expertise relevant to your chosen organisation. The presentation must be 15–25 minutes followed by at least 15 minutes of Q&A. The session must be recorded (video or audio) and a log of the key Q&A exchanges must be written up within 24 hours.
Proof required
Submit: (a) the final slide deck (PDF or link), (b) a recording or confirmed attendance record showing date, location or platform, and names of three or more attendees including the expert verifier, and (c) a Q&A log (minimum 400 words) summarising the three most challenging questions and your responses. The expert verifier must confirm they asked questions that were not shared with you in advance.
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Your strategy presented and challenged by a qualified audience.
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Template
Review session log Date: Duration: Reviewer name: Reviewer role and credentials: Challenge 1 (your recommendation): What they asked: My answer: Did it hold? Challenge 2: What they asked: My answer: Did it hold? Challenge 3: What they asked: My answer: Did it hold? What I will change because of this session:
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