Become Marketing Specialist
12 weeks · 4 milestones
Milestone map
Milestone map
3 milestones
Design and execute a real marketing campaign — paid, organic, or email — with a specific goal and a specific audience. The campaign must have a defined start date, end date, and a numeric goal established before launch (e.g. acquire 50 email subscribers, generate 20 trial signups, achieve 3% email click-through rate, or reach 1,000 organic impressions for a specific post). The campaign must run for at least 2 weeks with at least 3 distinct pieces of content or ad creatives.
Proof required
Submit the campaign brief (goal, audience, channels, timeline, budget if any), screenshots of the 3+ creatives or content pieces before launch, and the performance report: actual vs target metric, the highest-performing creative and why you think it performed, and one specific hypothesis for the next campaign.
What gets checked
- Numeric goal was established before launch — a goal defined after the results are known is a description, not a target
- Performance report names the specific metric and the actual number (not 'the campaign performed well') — '42 signups vs 50 target: 84% of goal' is the correct format
- The hypothesis for the next campaign is falsifiable ('I believe using [specific element] will increase click rate by 10% because [reason]') not aspirational ('do better next time')