Become Content Strategist
12 weeks · 4 milestones
Milestone map
Milestone map
3 milestones
Choose a real content ecosystem — your company's, a client's, or your own — and conduct a content audit: an inventory of all published content in one channel (website, blog, email newsletter, or social), assessed against 3 criteria you define in advance (e.g. relevance to target audience, search performance, recency, conversion rate). For each piece of content, record one of 3 decisions: keep (performing well), update (needs improvement), remove (outdated or off-strategy). Summarise what you found: how much content should be kept, updated, and removed, and why.
Proof required
Submit a spreadsheet or Airtable with at least 25 content items, each scored against your 3 criteria, with a keep/update/remove decision and a one-sentence rationale. Include a 200-word summary of the most significant strategic insight from the audit.
What gets checked
- 3 criteria defined in advance and applied consistently to all items — criteria that change between items are not a systematic audit
- Keep/update/remove decisions are driven by the criteria scores, not by personal preference — at least some content you created yourself should be recommended for removal if it scores poorly
- 200-word summary names one strategic insight that was not obvious before the audit — 'we have a lot of content about X' is an observation; 'our best-performing content is written for [audience] but we publish mostly for [different audience]' is a strategic insight