Prove
LiveProof-of-Work · Oct–Nov: every verified proof counts. 48 days leftAll outcomes
Entrepreneur

Grow a Business to $1,000 MRR

24 weeks · 5 milestones

Build a product or service and grow it to $1,000 in Monthly Recurring Revenue from real paying customers. Proofs at every milestone require financial evidence — not self-reported numbers.

Milestone map

Milestone map

5 milestones

Validate the problem with 10 conversations

2–4 weeks (3–5 conversations per week)

Pick a specific problem for a specific type of person. Check they would pay to solve it. Talk to at least 10 potential customers using the Mom Test. Ask about their behaviour, not their opinions. Don't build until the problem is shown to be real, frequent and painful.

Proof required

Submit a one-paragraph problem statement and a paragraph per conversation. Each covers who it was, what they said and what you learned. Each must say how they solve the problem today. End with your decision to build or pivot, and why.

What gets checked

  • Ten conversations with ten different people, not repeat talks with the same few.
  • Each summary says how the person solves the problem today. Behaviour beats opinion.
  • At least one pivot or scope change came from the conversations.

Common mistakes

  • Asking 'would you pay for this?' People misjudge future behaviour; ask what they do today.
  • Only talking to encouraging friends. They won't tell you the problem isn't real.
  • Moving on before 3 people say 'I want this now'. Enthusiasm without urgency isn't validation.

Resources

Foundationstart here

Masteryfor the dedicated

What a verifier looks for

  • Count the conversations. Fewer than 10 isn't complete, whatever the quality.
  • Check diversity. If all 10 are the same type of person, the submitter should name that risk.
  • Look for the pivot. If none, ask what changed and what stayed the same.

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Launch your minimum viable solution publicly

2–4 weeks (full time or 4–6 hrs/day)

Build the smallest version you can charge for, and launch it publicly. Not in stealth, and not only to friends. One working core feature is enough. You should feel slightly embarrassed by it. The goal is a real public launch that can take payment.

Proof required

Share the public URL or payment page, plus a landing page screenshot. Link a launch post in a relevant community, not just a tweet. The post must describe the real problem and solution.

What gets checked

  • A public URL with a working payment step. A waitlist or PDF doesn't count.
  • The launch post is findable and names the specific problem and solution.
  • Clicking pay reaches a real payment step, not 'coming soon'.

Common mistakes

  • Building for 3 months first. By then you're too attached to act on feedback.
  • Adding a second feature before the first has users.
  • Launching where your customers aren't. An accounting tool may not need Product Hunt.

Resources

Foundationstart here

Depthgo deeper

Masteryfor the dedicated

What a verifier looks for

  • Open the URL at review. Don't rely on screenshots.
  • Click pay and confirm it reaches a real payment step.
  • The launch post must be linked and public. Replies or upvotes add weight.

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Collect your first payment from a stranger

1–4 weeks after M2 launch (varies heavily by launch channel)

Receive real money from a real customer who isn't a friend or family member. This is about acquisition, not amount. Ten dollars from a stranger beats $500 from a friend. It proves the product attracts customers you didn't manufacture.

Proof required

Screenshot your Stripe dashboard or equivalent. Show one successful payment from an email you didn't already know. Include date, amount and status; it must say 'Succeeded', not 'Pending'. A customer quote on why they paid is optional.

What gets checked

  • The payer is a real outside customer. A friend paying to help doesn't count.
  • Status is 'Succeeded', not pending, refunded or disputed.
  • The email isn't a personal address of someone the founder knows.

Common mistakes

  • Waiting for inbound. Reach out personally to your Milestone 1 list.
  • Not following up after launch. A personal email within 24 hours converts people who said 'later'.
  • Underpricing out of fear. Low prices signal low value for recurring products.

Resources

Foundationstart here

Depthgo deeper

Masteryfor the dedicated

What a verifier looks for

  • Check the email. If it's someone the founder knows, ask whether it was organic.
  • Confirm status is 'Succeeded', not refunded or disputed.
  • Amount isn't the signal. A $1 payment from a stranger beats $99 from family.

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Reach $100 Monthly Recurring Revenue

1–4 months from first customer (highly variable)

Grow monthly recurring revenue to $100 from paying subscribers. That's about 3–4 customers at $29, or one at $100. It must be recurring subscriptions, not one-off sales. Show you can keep customers, not just win them.

Proof required

Screenshot your Stripe or ChartMogul MRR showing at least $100, with today's date visible. Or show 3+ active subscriptions with their amounts. The timestamp must match the claimed date.

What gets checked

  • MRR comes from active subscriptions. One $100 purchase isn't $100 MRR.
  • The figure comes from Stripe, ChartMogul or similar, not your own spreadsheet.
  • At least 2 customers contribute. One customer is too fragile to count.

Common mistakes

  • Counting annual plans at full value. A $360 annual plan is $30 MRR.
  • Counting trials. MRR means money charged and settled.
  • Ignoring failed payments. Follow up on failed cards within 24 hours.

Resources

Foundationstart here

Depthgo deeper

Masteryfor the dedicated

What a verifier looks for

  • The figure must come from Stripe, ChartMogul or a connected tool. Ask the source if unclear.
  • Count active subscriptions. Fewer than 2 unique customers needs clarification.
  • Check the screenshot date matches the claimed date.

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Hold $1,000 MRR for 30 days

2–12 months from $100 MRR (median: 4–6 months for product-led growth)

Grow monthly recurring revenue to $1,000 and hold it for 30 days. That's about 35 customers at $29, or 10 at $99. Retention matters as much as acquisition. Keeping $1K beats $1.2K with 20% monthly churn.

Proof required

Submit two dated MRR screenshots 30 days apart, both showing at least $1,000. Give your monthly churn rate and how you calculated it. A high churn rate is fine; not measuring it isn't.

What gets checked

  • Two screenshots 30 days apart, both at $1,000+. One screenshot doesn't meet the hold.
  • Churn is disclosed with its method. High churn is accepted; hidden churn isn't.
  • At least 5 distinct customers contribute. Fewer is concentration risk.

Common mistakes

  • Hitting $1K for one day, then losing customers. The 30-day hold is the standard.
  • Discounting heavily to reach $1K. It wrecks unit economics.
  • Ignoring churn while chasing new revenue. Losing 3 per 4 gained never reaches $2K.

Resources

Foundationstart here

Depthgo deeper

Masteryfor the dedicated

What a verifier looks for

  • Both screenshots must be present and dated 30 days apart.
  • Churn must be disclosed. If unknown, ask them to calculate it before approving.
  • Fewer than 5 customers is fragile. Note it in your review, but don't block on it alone.

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