Build a Waitlist (1,000 Signups)
8 weeks · 0 milestones
Build and grow a pre-launch waitlist to 1,000 email signups — documented source breakdown and conversion rate.
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Identify and activate three distinct acquisition channels
3–5 weeks (running experiments in parallel)
A waitlist of 1,000 requires multiple channels, not just one that worked for 100. Identify three distinct channels (e.g. organic search, community posting, influencer/newsletter partnerships, cold DM outreach, content) and run a 2-week experiment on each. Track signups attributable to each channel. After two weeks, produce a channel scorecard showing cost-per-signup (time or money), quality signal (interview conversion rate), and scalability assessment for each channel.
Proof required
Submit your channel scorecard with actual signup numbers and conversion rates from each experiment, plus the acquisition artifacts from each channel (post screenshots, outreach templates, or content pieces used).
What gets checked
- Each channel experiment ran for the full 2 weeks at a consistent cadence — a single post doesn't constitute a channel test.
- Quality signal is measured by interview conversion rate, not just signup count — volume without engagement doesn't scale.
- Scalability assessment for each channel is specific: 'scales to ~500 more if we post 3x/week' is useful; 'has potential' is not.
Build a referral mechanism into the waitlist
Reach 1,000 signups and segment for launch
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