8 weeks · 0 milestones
Design a complete visual identity system responding to a real or set brief. Triad: concept/ideation artifact (brief response document and moodboard documenting the strategic rationale — why this mark, this palette, this typeface for this brief), technical execution artifact (production-ready logo system: primary mark, secondary variants, colour palette in HEX/CMYK/Pantone, and typographic pairings in vector format), critique/documentation artifact (brand guidelines document with usage rules, misuse examples, and written design rationale). AI-fakeability countermeasure: live studio critique where a working graphic designer challenges the strategic and aesthetic decisions — the critique response document showing what was challenged, what changed, and why is submitted as proof. Proof: brief document, production files (SVG/AI/PDF), brand guidelines PDF, critique notes. Verifier: practising graphic designer or graphic design tutor — no peer-only verification.