Typography Application Project
6 weeks · 0 milestones
Typographic design project demonstrating command of type hierarchy, spacing, scale, and legibility applied to a real brief. Triad: concept/ideation artifact (type selection rationale: why these typefaces for this brief, what alternatives were considered and why they were rejected — a rationale that could only be written after genuine evaluation), technical execution artifact (typographic system applied to a real brief — display, body, and caption hierarchy resolved — delivered in print or digital specification), critique/documentation artifact (type specimen with complete usage rules for the chosen system: size scales, leading values, tracking decisions, and pairing logic). Studio critique: typographer or graphic designer challenges type choices in real time and asks for justification of each decision — the documented critique exchange is submitted as proof. Proof: type rationale document, type specimen PDF, applied design deliverable, critique notes. Verifier: typographer, type designer, or graphic design tutor.
Milestone map
Milestone map
3 milestones
Research the historical and design context of three typefaces you are considering for your project. For each: identify the designer and date, the original intent and context, the formal characteristics (serif structure, x-height, contrast, spacing), and the contexts where it excels or fails. Select two typefaces for your project with written rationale.
Proof required
Submit your typeface research document (three typefaces researched, each with designer/date/context/characteristics/usage notes — minimum 150 words per typeface) and your selection rationale (minimum 200 words explaining why these two typefaces work together for your project).
What gets checked
- All three typefaces have designer, date, and original context documented — not just visual description
- Formal characteristics go beyond 'it has serifs' — x-height, contrast, spacing noted
- Selection rationale explains the contrast or harmony between the two chosen typefaces specifically