6 weeks · 0 milestones
Typographic design project demonstrating command of type hierarchy, spacing, scale, and legibility applied to a real brief. Triad: concept/ideation artifact (type selection rationale: why these typefaces for this brief, what alternatives were considered and why they were rejected — a rationale that could only be written after genuine evaluation), technical execution artifact (typographic system applied to a real brief — display, body, and caption hierarchy resolved — delivered in print or digital specification), critique/documentation artifact (type specimen with complete usage rules for the chosen system: size scales, leading values, tracking decisions, and pairing logic). Studio critique: typographer or graphic designer challenges type choices in real time and asks for justification of each decision — the documented critique exchange is submitted as proof. Proof: type rationale document, type specimen PDF, applied design deliverable, critique notes. Verifier: typographer, type designer, or graphic design tutor.