Milestone map
3 milestones
Plan and execute user research for defined product problem
3–4 weeks (research planning + recruitment + sessions)
Define a specific product problem and design a research plan to investigate it. Choose minimum two methods from: interviews, surveys, diary studies, contextual inquiry, or card sorting. Recruit a minimum of six participants matching your target user. Conduct the sessions and document raw data (full interview transcripts, session notes, or survey responses).
Proof required
Submit your research plan (problem statement, methods, recruitment criteria, discussion guide or survey instrument) and raw data documentation (transcripts or session notes) as a PDF.
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Analyse data and produce synthesis artefact with insight statements
2 weeks (analysis + synthesis)
Analyse your raw research data using a structured synthesis method: affinity mapping, thematic analysis, or jobs-to-be-done mapping. Produce a synthesis artefact documenting the process and a minimum of five insight statements, each with a supporting quote or observation from the raw data.
Proof required
Submit your synthesis artefact (affinity diagram photograph or export, thematic analysis document, or JTBD canvas) and five or more insight statements with supporting evidence.
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Present research synthesis for methodology challenge
1 week
Present your research synthesis to a UX practitioner, product manager, or design researcher in a review session (minimum 20 minutes). The reviewer should challenge your methodology, sampling, or interpretation. Document specific challenges and produce a research limitations statement (minimum 300 words) addressing what the research can and cannot conclude.
Proof required
Submit: (1) review session record (date, reviewer, specific methodology challenges — minimum half page), (2) research limitations statement (minimum 300 words).
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A critique of your research synthesis, with your response.
Steps
Template
Reviewer: Role: Date: Challenges raised: - My response and changes: Revised version attached: yes / no
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