Motion Graphics Package

8 weeks · 0 milestones

Motion graphics package for a real or set brief — title sequences, branded animation, explainer content, or social media motion. Triad: concept/ideation artifact (motion brief response: visual style rationale, animation approach and tone, typeface and colour palette decisions, and how the motion language serves the communication objectives), technical execution artifact (finished motion graphics package rendered to brief specification — minimum 30 seconds — delivered at the correct frame rate, codec, and output format for the intended platform), documentation/critique artifact (design rationale and technical breakdown: how specific motion choices — easing curves, transition approach, text animation style, sound synchronisation — serve the brief objectives; this is the document that explains the decisions, not describes the output). Proof Accessibility Rule applies: DaVinci Resolve free tier covers full compositing, motion graphics, and colour grading; Blender (free) covers 3D motion; Adobe After Effects student licence and Final Cut Pro Motion are paid alternatives. Studio critique: motion designer or creative director reviews timing, easing, compositional hierarchy, and brief alignment. Proof: motion brief response, finished motion graphics (video link), design rationale, critique notes. Verifier: motion designer or creative director.

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