Milestone map
Milestone map
3 milestones
Define brief, concept, and motion design language
2 weeks (2–3 hrs/day)
Analyse your brief and develop a concept for the motion graphics package. Produce a design language document defining typography, colour palette, graphic elements, and motion principles. Present at least two distinct concept directions with rationale for your recommended approach.
Proof required
Submit your concept development document: brief analysis (key objectives and constraints), two distinct concept directions each showing visual language explorations (type, colour, graphic style), and a 150-word rationale recommending one direction and explaining why it best serves the brief.
What gets checked
- Two distinct concept directions are presented — not two variations of the same idea
- Visual language examples show actual design explorations — type choices, colour palettes, graphic elements — not descriptions alone
- Rationale explicitly references brief objectives in justifying the recommended direction
Common mistakes
- Only one concept direction developed — no exploration of alternatives before committing to a solution
- Design language expressed only in words — no actual type, colour, or graphic explorations produced
Resources
Foundationstart here
Depthgo deeper
Masteryfor the dedicated
What a verifier looks for
- Confirm two distinct concept directions are documented with visual examples — not written descriptions alone
- Verify brief analysis identifies the key objectives and constraints the motion package must address
- Check rationale references the brief in justifying the recommended direction
Produce motion graphics package with animation
4–5 weeks (3–4 hrs/day)
Develop your chosen concept into a complete motion graphics package. Produce all required assets — animated logo, lower thirds, transitions, title cards, or the brief's specified deliverables — at final quality. Render and export each asset in the correct format and resolution for the intended delivery platform.
Proof required
Submit the complete motion graphics package: all individual animated assets as separate video files or a combined reel, exported at the brief's specified resolution and format. Include an asset inventory document listing each deliverable, its format, duration, and intended use.
What gets checked
- All deliverables specified in the brief are present — no missing assets
- Animation is smooth and intentional — motion follows the design language defined in the concept phase
- Assets are exported at the correct resolution and format for the delivery platform
Common mistakes
- Package is incomplete — some deliverables are missing or placeholder-quality
- Motion does not follow the defined design language — assets feel inconsistent across the package
Resources
Foundationstart here
Depthgo deeper
Masteryfor the dedicated
What a verifier looks for
- Confirm all brief deliverables are present — check against the submitted asset inventory
- Verify animation is consistent across assets — the package has a coherent visual language
- Check exports are at the specified resolution and format
Present completed package for client or tutor review and document feedback
1 week
Present your finished motion graphics package to your client, tutor, or an industry reviewer. The reviewer watches each asset and challenges specific decisions — motion timing, legibility, brand consistency. Document the session and describe any revisions made before final delivery.
Proof required
Submit: (1) the final delivered motion graphics package; (2) review documentation — reviewer name and role, date, 200+ words of specific feedback and challenges raised; (3) your written response describing changes made and rationale for any unchanged elements.
What gets checked
- Review documentation identifies specific assets or motion decisions challenged — not general impressions
- Student response is asset-specific — addresses each issue raised with what changed or why not
- Final package visibly differs from the pre-review version, or student provides principled reasons for unchanged elements
Common mistakes
- Client approved without providing specific critique — proof records approval, not critique
- Review feedback not addressed — post-review package is identical to the version screened
Resources
Foundationstart here
Depthgo deeper
Masteryfor the dedicated
What a verifier looks for
- Confirm a live review session occurred — not just email sign-off
- Verify feedback documentation identifies specific assets and motion decisions challenged
- Check the final package addresses review feedback with explanations for any unchanged elements
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