Motion Graphics Package
8 weeks · 0 milestones
Motion graphics package for a real or set brief — title sequences, branded animation, explainer content, or social media motion. Triad: concept/ideation artifact (motion brief response: visual style rationale, animation approach and tone, typeface and colour palette decisions, and how the motion language serves the communication objectives), technical execution artifact (finished motion graphics package rendered to brief specification — minimum 30 seconds — delivered at the correct frame rate, codec, and output format for the intended platform), documentation/critique artifact (design rationale and technical breakdown: how specific motion choices — easing curves, transition approach, text animation style, sound synchronisation — serve the brief objectives; this is the document that explains the decisions, not describes the output). Proof Accessibility Rule applies: DaVinci Resolve free tier covers full compositing, motion graphics, and colour grading; Blender (free) covers 3D motion; Adobe After Effects student licence and Final Cut Pro Motion are paid alternatives. Studio critique: motion designer or creative director reviews timing, easing, compositional hierarchy, and brief alignment. Proof: motion brief response, finished motion graphics (video link), design rationale, critique notes. Verifier: motion designer or creative director.
Milestone map
Milestone map
3 milestones
Analyse your brief and develop a concept for the motion graphics package. Produce a design language document defining typography, colour palette, graphic elements, and motion principles. Present at least two distinct concept directions with rationale for your recommended approach.
Proof required
Submit your concept development document: brief analysis (key objectives and constraints), two distinct concept directions each showing visual language explorations (type, colour, graphic style), and a 150-word rationale recommending one direction and explaining why it best serves the brief.
What gets checked
- Two distinct concept directions are presented — not two variations of the same idea
- Visual language examples show actual design explorations — type choices, colour palettes, graphic elements — not descriptions alone
- Rationale explicitly references brief objectives in justifying the recommended direction