Communication & Media Studies

Media Text Critical Analysis

Elective. Formal critical analysis of a specific named media text using a named theoretical framework (framing analysis, semiotics, discourse analysis, encoding/decoding, or equivalent). Cite the framework's primary or key secondary sources and apply it step-by-step. A media studies or communications academic challenges your framework application — your written response is part of the proof.

3 milestones

1. 1Select a real media text and apply a named critical theory framework
2. 2Assess ideological implications and produce a counter-reading
3. 3Defend analysis under media studies academic challenge

Journalism Investigation and Editorial Review

Elective. Real investigative piece on a real named story: documented facts, verified sources, clear public interest angle. Document your source methodology and fact-checking process. Publication is NOT required — proof is the editorial process: a working journalist or editor with ≥3 years experience provides documented feedback (≥1 sourcing issue, ≥1 editorial decision they would make differently), and you produce a revision with written responses. The editorial review, revision, and responses are the proof.

3 milestones

1. 1Identify a real investigation topic and document the editorial brief
2. 2Conduct the investigation and document the editorial process
3. 3Submit editorial process for review by an experienced journalist or editor

Professional Media Production

Elective. Complete media project at professional standard: podcast series (≥3 episodes, ≥15 minutes total), documentary short (≥5 minutes, edited), or news package (≥2 minutes, broadcast-ready). Document your production process. A media practitioner (journalist, broadcaster, podcast producer) identifies ≥2 specific production decisions where professional practice would differ from yours — their feedback and your written response with rationale are part of the proof.

3 milestones

1. 1Develop a production brief and pre-production plan
2. 2Produce the media project and document production decisions
3. 3Submit finished piece for editorial and ethical review by an experienced practitioner

Digital Media and Audience Analysis

Elective. Real audience or platform data analysis using actual platform analytics (with consent) or a named public dataset (Ofcom, Nielsen, Pew Research, or equivalent). Document methodology, analysis output, and conclusions about audience behaviour or platform dynamics. A media practitioner or communications researcher challenges your interpretation and questions whether your sample is representative — your written response is part of the proof.

3 milestones

1. 1Collect and analyse a real digital audience dataset
2. 2Develop and justify a content strategy recommendation
3. 3Present strategy and defend audience insights under media practitioner challenge