Digital Media and Audience Analysis

8 weeks · 0 milestones

Conduct a real audience or platform data analysis using actual platform analytics (with appropriate consent) or a real publicly available dataset (Ofcom, Nielsen, Pew Research, or equivalent). Document your methodology, analysis output, and conclusions about audience behaviour or platform dynamics. Proof is the analysis plus a documented review by a media practitioner or communications researcher who challenges your interpretation — specifically, what alternative explanations exist for the behaviour patterns you found and whether your sample or dataset is representative for the question you are answering. Your written response is a required part of the proof.

Sign in to start this outcome and track your progress publicly.