Milestone map
3 milestones
Run user research and write MVP specification
5–6 weeks (1–2 hrs/day)
Months 1–2. Before writing a single line of code or making any product artefact, interview at least five people who experience the problem you identified in Discovery. Run structured conversations using the problem scoping you produced — ask what they actually need from a solution, not what you assume. Synthesise the findings into a product specification documenting: the target user description, three specific user needs derived from the interviews, the core functionality a V1.0 would deliver to meet those needs, the tools and platform you will use to build it, and what success looks like for a single user after their first use. Features in the specification must trace to interview evidence — if a feature cannot be traced to a specific user need from the research, it is cut from V1.0.
Proof required
Submit: (1) notes or transcripts from at least five user research conversations — real names or anonymised descriptions, specific responses quoted, and dates; and (2) your MVP specification document (minimum 400 words) covering: target user description, three specific user needs with the interview evidence that produced each, core V1.0 functionality list with each feature traced to a user need, tools and platform selected, and a one-paragraph success definition specific enough to be testable.
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Build V1.0 and user-test with real people
8–10 weeks (2–3 hrs/day)
Months 2–5. Build a working V1.0 of your MVP that addresses the core user need documented in your specification. The product must be functional and usable — not a mockup, prototype, or demo — and must be tested by at least three people outside the student's immediate family who have the problem the product addresses. Document every significant design decision made during development in a change log: what was planned, what changed, and why — citing specific user feedback or a specific technical constraint. The change log is the primary proof element because it demonstrates the build responded to real evidence rather than to the student's personal preferences.
Proof required
Submit: (1) a working link to your deployed product or a video walkthrough showing core functionality working end-to-end without the student operating it; (2) a change log with at least five entries (each entry must include: what was planned, what changed, and why — with a citation to specific user feedback or a specific technical constraint); and (3) a user testing record showing at least three real users outside the family tried the product (names or anonymised, dates, and one-sentence note per user on what they did with it).
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Document launch with real-user evidence and faculty attestation
3–5 weeks
Months 5–6. Your V1.0 is launched. Produce evidence that at least three real users — outside the student's immediate family — have used the product for its intended purpose, not just signed up or downloaded it. 'Used' means completing the core task the product was built to address. Obtain a faculty supervisor attestation confirming the product exists and the launch is real. Write a 200-word reflection identifying what the first real users experienced that the student did not expect, and what V2.0 will address as a result.
Proof required
Submit: (1) usage evidence for at least three real users — screenshots of completed sessions, usage analytics showing task completion, or brief written accounts from users describing what they did with the product (names or anonymised); (2) a signed or written attestation from your faculty supervisor confirming the product is live and has been used by real people; and (3) a 200-word reflection on what you learned from the first real users that the earlier user research phase did not reveal.
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