8 weeks · 0 milestones
Graphic design campaign responding to a brief across multiple digital and print formats. Triad: concept/ideation artifact (campaign concept document: target audience rationale, visual language decisions, colour and type strategy, brief interpretation — demonstrating that the creative direction is brief-driven, not arbitrary), technical execution artifact (production-ready campaign files delivered across minimum 3 formats — social media post, web banner, and print collateral — all correctly sized and specified for their platforms), critique/documentation artifact (brief response document: annotated mapping of each design decision to a brief objective, showing how the visual language serves the communication goals). Studio critique: creative director or senior graphic designer reviews the campaign against the brief objectives at a documented crit session — the crit explores whether the design communicates the right message to the right audience, not just whether it looks considered. Proof: brief, campaign files (all formats), brief response document, critique notes. Verifier: creative director or senior graphic designer.