Digital Graphic Design Campaign
8 weeks · 0 milestones
Graphic design campaign responding to a brief across multiple digital and print formats. Triad: concept/ideation artifact (campaign concept document: target audience rationale, visual language decisions, colour and type strategy, brief interpretation — demonstrating that the creative direction is brief-driven, not arbitrary), technical execution artifact (production-ready campaign files delivered across minimum 3 formats — social media post, web banner, and print collateral — all correctly sized and specified for their platforms), critique/documentation artifact (brief response document: annotated mapping of each design decision to a brief objective, showing how the visual language serves the communication goals). Studio critique: creative director or senior graphic designer reviews the campaign against the brief objectives at a documented crit session — the crit explores whether the design communicates the right message to the right audience, not just whether it looks considered. Proof: brief, campaign files (all formats), brief response document, critique notes. Verifier: creative director or senior graphic designer.
Milestone map
Milestone map
3 milestones
Work from a real or realistically constructed brief for a digital graphic campaign (social media, digital advertising, or web). Develop three distinct creative concepts (not variations of one idea). Select one concept and define a visual language for the campaign: colour, type, image treatment, and layout principles. Produce a campaign rationale (300–500 words) connecting visual decisions to the brief.
Proof required
Submit: (1) three concept outlines (one paragraph each with rough visual reference), (2) selected concept visual language document (colour, type, image treatment — with rationale), (3) campaign rationale (300–500 words).
What gets checked
- Three concepts are genuinely distinct — not the same visual idea with different colour
- Visual language document connects each decision to the brief — not just defines the style
- Campaign rationale explains why this concept serves the brief better than the alternatives