Reach $1M ARR
52 weeks · 0 milestones
Grow a product or business to $1,000,000 in annual recurring revenue — documented with revenue dashboard screenshot.
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Current milestone
Identify and systematise the $100K ARR motion
2–3 weeks (analysis)
You cannot reach $1M ARR by doing something new — you reach it by doing more of exactly what got you to $100K. Before scaling, document the revenue motion that generated your first $100K in annualised recurring revenue: which channel, which ICP, which deal size, and which value proposition. Identify the three activities that most directly drove that revenue and calculate how many repetitions of each would get you to $1M ARR. This is your scaling hypothesis.
Proof required
Submit: (a) a one-page revenue motion analysis showing the source of your first $100K ARR (channel breakdown, ICP profile, average deal size); (b) your three core revenue-generating activities with the weekly cadence you ran them at to reach $100K; and (c) your scaling hypothesis — how many weeks of those activities at what expanded cadence equals $1M ARR.
What gets checked
- Revenue breakdown is from your accounting or billing tool, not estimated — cite the source.
- Three core activities are specific and repeatable (e.g. '20 outbound emails per day targeting VP Engineering at 50-200 person SaaS companies'), not vague ('outreach').
- Scaling hypothesis includes a realistic timeline that accounts for diminishing returns at higher cadence — not linear extrapolation.
Build the operational infrastructure for scale
Cross $1M ARR with documented evidence
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